Though I’m sure the Super Bowl game will be great and all, I usually spend my Super Bowl Sunday waiting for the well produced and highly budgeted commercials. Apparently this is becoming a more popular pastime, as many companies now cater to the heightened commercial awareness that the Super Bowl is now famous for. YouTube is doing Super Bowl commercials YouTube style (whatever that means), and Rolling Rock is getting a jump on the competition by airing a commercial about their commercial (the later of which doesn’t even really exist). It’ll be interesting to see how else companies can utilize the commercials and the eyes they bring without airing a commercial of their own. Don’t forget to Supervote.