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Technology

Bravia-drome

Sony’s Bravia ads have never failed to amaze (see Bunnies, Pyramids, Dominos, Paint and Balls) so it should come as no surprise that their new ad is no different.

Called the Bravia-drome, it’s the world’s largest zoetrope that Sony built to show off the smooth motion of their 200Hz Motionflow technology.

Enjoy:

[Via: AdRants]

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Shimano Derailleurs

When speed is everything, anything that shaves off a few seconds can mean the difference between winning and losing, so for Shimano’s new bicycle derailleurs, they’ve gotten rid of cables all together and replaced them with computer controlled motors and gear selectors in an effort to provide smoother and more consistent shifts during the most demanding of races.

They’re not without their detractors however:

“People choose bicycles precisely because a bicycle’s motion requires only human effort, and nothing could be more simple, independent and autonomous,” said Raymond Henry, a cycling historian in St. Etienne, France. “Any source of external energy, however weak, runs counter to this philosophy.”

As with any new technology, these things don’t come cheap, and initial systems are expected to add about $1,250 onto the cost of an already expensive system, but if they can prove their reliability and speed up a rider’s pace, they just might be shifting the gears of every high-dollar race bike in a few years time.

[Via: The New York Times Via: Gizmodo]

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Etymotic Research ety8

Etymotic Research’s ety8 Bluetooth Wireless Earphones are “the world’s first in-ear high fidelity, noise-isolating earphones”.

By using the optional 8•Mate adapter for your iPod, you can send music wirelessly to your earphones, and enjoy the crystal clear sound that Etymotic Research is known for. (They don’t call themselves the “World Leader of In-Ear Technology for nothing!)

The full kit includes a leather case, various eartips, a USB charging cable, and a filter changing tool and filters. Plus, if you’re using these on a device that already has Bluetooth built in, you can skip the iPod adapter and save a few bucks as well.

[Etymotic Research - ety8]

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…Microsoft tested Photosynth on the Obama Inauguration?

Microsoft has been testing their Photosynth software for some time now, but with so many people snapping away with their cameras during the Inauguration, now’s probably the perfect time to see what getting ‘synthy’ is all about.
The goal of Photosynth is to take a bunch of photos and create an experience that has the cinematic [...]

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…Audi is putting LED bulbs in their R8 headlights?

When the V10 equipped Audi R8 hits the streets, it will be the first car in the world to have both high and low beam LED headlights as standard equipment. (The 2009 Cadillac Escalade Platinum will be the first vehicle in the world to offer the all-LED technology.)
You’ve probably already seen Audis driving around with [...]

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