Claytorial is the claymation version of Common Craft, and their goal is to “help people understand complicated things”.
Their first demo is for a magazine called More2Girls, and it shows off what they’ve got in store, though I can’t wait to see what they can with a concept like the Google spider, which is currently in their upcoming section.
For now though, it’s a great start, and a good look at an area that I think we’ll see a lot of in the coming year. (Explanations for complex technologies and services in simple and easy to understand ways.)
As a Mint user myself, I definitely agree with his praising of Mint for its simplistic, yet data rich design. As a site owner, it gives you the information that you want (and need) to know, in a way that’s easy to view and understand, and it doesn’t overload you with data that you’ll never be able to use.
In addition, Shawn coins a term for something that I’ve noticed but never thought to give a term to: The Mint Referrer High-Five. The MRHF is when you see SomeoneElsesSite.com/mint/ in your referrer list, which means that they saw your site in their Mint referrer list, and wanted to see what your site was all about. It’s like a community of Mint users, and if you’ve got a site, it’s time to join.
