A TOTO HET toilet can save up to 24,655 gallons of water per year, but how do you show that visually so that you can truly grasp what a number like that means?
That’s the question that SKAGGS faced for their latest photo shoot, and the answer involved “2 months of planning, 1 trip from El Paso to Dallas and back, 1,000 – 5 gallon water bottles, 3 trucks, 2 tractors, 1 buggy and a whole lot of man (and woman) power”.
Click the links for a rather interesting behind the scenes.
The Journey is a fantastic PSA by Justin Young about where your water comes from, how water waste contributes to global warming, and how much you can save by turning off the tap.
Now that the MacBook Air is out, what about the rest of the elements?
To see what Apple might have in store, DVICE has created a line of alternative MacBooks, including a MacBook Earth, a MacBook Fire, and a MacBook Water.
Remember Project 7, the non-profit that was going to change the world one product at a time?
Well they’re well on their way to becoming a charitable force with the new line of waters and gums that are available now or coming soon to a store near you, and The Dieline has more information about the packaging and the decisions that went into each one.
Featuring the seven missions of Project 7 on the labels, each package tells a little bit of the Project 7 story, and you can then buy the label that matches the cause that you care about most, or spread out the love to help out each cause equally.
It might not be much, but every little bit counts, so if you’re going to buy water and gum anyways, why not buy the water and gum that goes to help out those in need?
If Gisele Bundchen can’t sell a pair of sandals wearing little more than a bit of water, then nothing can.
The Brazilian wondermodel worked with the Grendene shoe company to create the line, called Ipanema, and then lent her beautiful bod to the advertising.
Is it possible resist marketing like this?
The ThinkGeek Hydrodynamic Building Set is a do it yourself kinetic sculpture that uses water as the medium. Featuring a girder structure that you can attach tanks, tubes, and valves to, the pump then brings your creation to life. Science fairs beware.
[ThinkGeek Hydrodynamic Building Set]
[Via: Random Good Stuff]