Matt Allen prefers to be called The Ice Cream Man.
His mission?
To travel the country, eventually the world, giving away FREE ice cream.
Our growing team combines the minds, hearts, skills and resources of adventurous individuals who refuse to adhere to the old business paradigm. We fund this venture through advertising, sponsors, promotions and merchandising, building win-win-win relationships between everyone involved. To date, Ice Cream Man has given away over 125,000 treats. With the goal of giving away half a million ice creams, we’ve still got a long way to go.
On his site, you can check out upcoming Ice Cream Man events, buy Ice Cream Man merchandise that helps to support the cause, and even become a part of the Ice Cream Man community.
Free sweets for the world?
Sweet!
[Ice Cream Man]
[Via: Tasty Blog Snack]
On August 31, join a million of your closest friends for Nike’s The Human Race, a 10K that takes place in 25 cities around the world, as well as in your own backyard thanks to Nike+ technology.
If you can’t make it to one of the designated areas on the day of the run, but you’ve got a Nike+ kit, simply register for the event, synchronize your watch, and run when everyone else does.
The goal is to get 1,000,000 people to run together, and to raise money for The UN Refugee Agency, the Lance Armstrong Foundation, and the WWF.
Think you’re up to the challenge?
Then sign up, and start breaking in those long lost running shoes once again.
[Nike - The Human Race]
Charles Cumming’s The 21 Steps is a story told entirely within Google Maps.
Simply click on each link in order to follow the trail as the story unfolds across a map of the world.
[The 21 Steps]
[Via: Neatorama]
The 21 Steps is interesting in that it’s “told by following the story as it unfolds across a map of the world”.
By using a Google Maps interface, you can follow the trail by clicking the link at the bottom of each bubble.
Is this the future of reading?
[The 21 Steps]
[Via: The Presurfer]
