In their continuing effort to prove to the world that they haven’t yet fallen off the face of it, Yahoo! has launched a campaign called “Start Wearing Purple” to emphasize the fact that they’re…purple?
Whatever the reason, one of their better purple projects is called Purple Pedals.
Think: Bikes + Flickr + GPS + Purple +Holy moly, is this one cool ride or what!?
The idea was to give camera/GPS enabled bicycles out to webrities and have them chronicle the life of their bike with pictures that are automatically taken every 60 seconds, geo-tagged, and then displayed on a Yahoo! map.
It might not get you to switch to the ‘hoo, but it’s a cool site to check out while the search wars rage on.