…The Bravia bunnies are coming?

by Cory O'Brien

Wow!

Remember when I gave you a preview of the new Sony Bravia ad that was being filmed in New York?

Well it’s done, and it’s amazing.

Following in the footsteps of the bouncy ball ad and the paint explosion ad, this spot sure had some big shoes to fill, but with one of the most ambitious stop-motion films ever created, I’d say it managed to top them both.

Featuring over 200 Play-Doh bunnies roaming the streets of New York, a total of 100,000 frames make up this 1:30 spot. The entire commercial took over three weeks to film, used 2.5 tons of plasticine, and employed 40 animators to make the motion.

Prepare to be amazed. Again.

And a behind the scenes:

[Sony Bravia]

[Passion Pictures]

Tagged as: Behind-The-Scenes, Bouncy-Ball, Bravia, Bunnies, New-York, Paint-Explosion, Plasticine, Play-Doh, Preview, Sony, Stop-Motion

{ 1 trackback }

…Passion Pictures stole from KozyNDan? at Didnt You Hear…: October 5, 2007 at 7:45 am

{ 2 comments… read them below or add one }

Krax October 4, 2007 at 3:13 pm: Thank you!!

(Immediately puts on LJ)

I’m so totally making one out of plaster and painting it yellow in the future… Bunnies are just happiness. ^_^
pocketlama October 5, 2007 at 8:15 pm: I see that someone beat me to it, but I’ll add the link as well http://kozyndan.livejournal.com/113874.html.

I feel a proprietary interest in this because I have one of their paintings hanging over my computer. It’s just not right, I tell you!