Pronet Advertising has created a walkthrough of sorts for Warner Bros.’ very successful The Dark Night viral marketing campaign.
The path involved mysterious images, defaced pop-ups, interactive emails, and participation incentives to get users involved, and shows how sometimes, companies just get it right. Do you believe in Harvey Dent?
[Via: Pronet Advertising]
{ 2 comments… read them below or add one }
Alternate reality games are awesome. Ive heard of ones with huge cash prizes at the end of them. p.s. Kik ass blog, its got really interesting things on it. I just finished making some of my own invisible sketch’s.
I’m glad you like it. I think that alternate reality games are going to be a growing trend as companies try to find ways of interacting directly with customers. The Volvo treasure hunt is another example of a highly interactive marketing message.
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