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…The Dark Night is going viral?

The Dark Night

Pronet Advertising has created a walkthrough of sorts for Warner Bros.’ very successful The Dark Night viral marketing campaign.

The path involved mysterious images, defaced pop-ups, interactive emails, and participation incentives to get users involved, and shows how sometimes, companies just get it right. Do you believe in Harvey Dent?

[The Dark Night]

[Via: Pronet Advertising]